Foremost Legacy Ọrụ Bụ Isi: Ngwugwu Bọọlu Golf by Peichi Chuang

Foremost Legacy Ọrụ Bụ Isi: Ngwugwu Bọọlu Golf by Peichi Chuang is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Foremost Legacy Ọrụ Bụ Isi: Ngwugwu Bọọlu Golf

by Peichi Chuang

Client: Foremost Golf

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Foremost Legacy Ọrụ Bụ Isi: Ngwugwu Bọọlu Golf

Ederede Akwụkwọ: Foremost Legacy bụ atụmatụ ngwugwu maka bọọlu golf. Igbe dị n'èzí ha ogo bụ milimita 150 site na 150 ruo na 50, ma jide n'ime igbe atọ nke ọ bụla dị milimita 137 site na 45 ruo na 45. A na-eji mbipụta Moire egosi ihe atọ na-emegharị ahụ: bọọlu na-agba egwu, mmegharị aka nke swing, na akara ahịa ahụ. A na-adọpụta igbe ọ bụla dị n'ime iji gosi otu ihe n'ime ihe atọ ahụ. Mgbe a tụgharịrị igbe dị n'èzí gbanwee elu na ala, ma pịa mpempe ihe nlele ahụ, igbe ahụ na-aghọ oghere golf maka omume iti bọọlu (putting practice). A na-eji agba Pantone na kadboodu ọla ọcha (silver aluminum) rụọ ọrụ a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Foremost Legacy Ọrụ Bụ Isi: Ngwugwu Bọọlu Golf meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Foremost Legacy Ọrụ Bụ Isi: Ngwugwu Bọọlu Golf ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Foremost Legacy Ọrụ Bụ Isi: Ngwugwu Bọọlu Golf na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
Dimensions & Packaging: The outer box : 150mm x 150mm x 50mm.
The inner box : 137mm x 45mm x 45mm.
Tags: Package, Golf, Experience, Motion
Production Technology: Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
Design Challenge: In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion.

Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience. This involved multiple rounds of testing and adjustments to achieve the desired usability outcome.
Research: Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
Inspiration: To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product.
The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users.
Project Duration: The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
Operation Flow: After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere.

Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience.
Team Members: Pei Chi Chuang
Image Credits: Creator - Pei Chi Chuang
Photo - Tsunghan Wu