7Up Destinations Venezuela Ọrụ Bụ Isi: Ngwungwu Ihe Ọṅụṅụ by PepsiCo Design and Innovation

7Up Destinations Venezuela Ọrụ Bụ Isi: Ngwungwu Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

7Up Destinations Venezuela Ọrụ Bụ Isi: Ngwungwu Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Client: PepsiCo

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Ọrụ Bụ Isi: Ngwungwu Ihe Ọṅụṅụ

Ederede Akwụkwọ: 7Up Destinations Venezuela bụ usoro mkpọ ihe ọṅụṅụ e mepụtara naanị ọnụ ọgụgụ ntakịrị maka ahịa Latin America, nke a na-ere na Venezuela. Mkpọ anọ ndị a na-anọchite anya ebe anọ mara mma na ndị a maara nke ọma na mba ahụ: Adicora, Los Roques, El Yaque na Canaima. Nhazi ọ bụla na-egosipụta ihe omume na anụmanụ obodo nke Venezuela. Ihu mkpọ ọ bụla na-edobe agba ndụ (green) 7Up mara ama iji mee ka a chọpụta akara ahịa ahụ ngwa ngwa. Azụ mkpọ ọ bụla ji agba anụnụ mmiri (aqua blue) nke tropical mee ihe ndabere maka onyonyo ndị e sitere na njem gbaa mmụọ. Ebumnuche ya bụ iwuli mmekọrịta mmetụta uche n'etiti ndị ahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

7Up Destinations Venezuela Ọrụ Bụ Isi: Ngwungwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na 7Up Destinations Venezuela Ọrụ Bụ Isi: Ngwungwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. 7Up Destinations Venezuela Ọrụ Bụ Isi: Ngwungwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release