Doritos Solid Black 2023 Ọlụ Isi: Ngwugwu Nri nke PepsiCo Design and Innovation

Ihe emepụtara bụ Doritos Solid Black 2023 Ọlụ Isi: Ngwugwu Nri nke PepsiCo Design and Innovation bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2024

Doritos Solid Black 2023 Ọlụ Isi: Ngwugwu Nri

nke PepsiCo Design and Innovation

Onye Ahịa: PepsiCo

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

22,561

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #159599

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Doritos Solid Black 2023 Ọlụ Isi: Ngwugwu Nri

Ederede Akwụkwọ: Doritos Solid Black 2023 bụ ngwugwu nri e mepụtara na nhazi dị ntakịrị maka mmalite ụdị nri na-akwado ndị Ọcha-Ojii na-emepụta ihe ọhụrụ na ndị na-eweta mgbanwe. E gbatịrị usoro a na-eme kwa afọ ka ọ bụrụ ikpo okwu mmekọrịta nke na-egosipụta ndị na-eme nka bụ́ Ọcha-Ojii. Ndị mere ihe nka a bụ Mz. Icar, otu ndị na-ekpughepụghị onwe ha nke jikọtara ọtụtụ ụdị nka ọnụ, nke ndị inyom Ọcha-Ojii mejupụtara ka ọ kachasị. Emesịa, a gbatịrị ihe nka a ka ọ ghọọ usoro njirimara anya zuru oke, na-eji ụdị agba ya na ihendooru ya na ngwugwu ahụ, akpa ndị na-emesapụ aka na ngwaahịa nrere ọzọ. Akpa a were ọdịdị ukwu mgbago (pyramid) nke esiri na tramgụlụ ụmara ahịa mepụta echiche ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Doritos Solid Black 2023 Ọlụ Isi: Ngwugwu Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Doritos Solid Black 2023 Ọlụ Isi: Ngwugwu Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Doritos Solid Black 2023 Ọlụ Isi: Ngwugwu Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N\'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Mkpali: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Gụọ Akụkọ Mgbasa Ozi

Nkwado