Mirinda Global Refresh Ngwugwu Ihe Ọṅụṅụ nke PepsiCo Design and Innovation

Ihe emepụtara bụ Mirinda Global Refresh Ngwugwu Ihe Ọṅụṅụ nke PepsiCo Design and Innovation bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2024

Mirinda Global Refresh Ngwugwu Ihe Ọṅụṅụ

nke PepsiCo Design and Innovation

Onye Ahịa: PepsiCo

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #159631

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mirinda Global Refresh Ngwugwu Ihe Ọṅụṅụ

Mirinda Global Refresh bụ imewe ngwugwu ihe ọṅụṅụ e mepụtara maka otu ụdị ihe ọṅụṅụ na-agba ntụpọ (carbonated soft drink). Ngwugwu a na-enye ụdị ahịa ahụ echiche doro anya nke emelitere ma dị iche n'ime ụdị ihe ọṅụṅụ na-agba ntụpọ. Asụsụ ọdịyị nke a na-egosipụta dị ike, ọhụụ, nakwa na-egosipụta imepụta ihe ọhụrụ, e ji echiche nke ndị na-eto eto, ndị mara ihe banyere teknụzụ dijitalụ, na ndị na-ahụta ihe n'ụzọ dị mma ka ewepụtara ya. Nhazi a na-egosikwa akụkọ ihe mere eme nke ụdị ahịa ahụ banyere ụtọ mmiri kwụọ akwụkwọ dị iche iche na-atụ n'anya. Ọdịdị ọhụrụ a bu n'obi iwulite mmata dị elu na inyere ụdị ahịa ahụ aka ka o guzo pụta ìhè n'ime ahịa nke ugbu a.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Mirinda Global Refresh Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Mirinda Global Refresh Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Mirinda Global Refresh Ngwugwu Ihe Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Mkpali: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Gụọ Akụkọ Mgbasa Ozi

Nkwado