Mirinda Plus Restage Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by PepsiCo Design and Innovation

Mirinda Plus Restage Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Mirinda Plus Restage Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Client: PepsiCo

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Mirinda Plus Restage Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

Ederede Akwụkwọ: Mirinda Plus Restage bụ nhazi ngwugwu maka soda ụtọ mkpụrụosisi a na-ere n'Ijipt. Soda bụ ihe ọṅụṅụ a kacha ahụ na mmemme pụrụ iche na nnọkọ mmadụ na Ijipt, ebe ọtụtụ ndị mmadụ na-adịghị aṅụ mmanya. Mirinda Plus nwere soda nwere ntakịrị ihe mmịpụta mkpụrụosisi, nke dabara nke ọma na mmemme dị otú ahụ. Ngwugwu a jiri usoro njirimara anya na-enwu enwu nke e bu n'obi ime ka o nwee mmetụta n'ehihie na n'anyasị. Nhazi a na-eweta Mirinda Plus dịka ụdị Mirinda tozuru okè karịa, bụ́ soda ụtọ mkpụrụosisi a maara nke ọma n'ụwa niile.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Mirinda Plus Restage Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Mirinda Plus Restage Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Mirinda Plus Restage Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release