Pepsi Super Bowl LVII Alumitek Ọlụ Bụ Isi: Ngbọsi Ihe Ọṅụṅụ by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Ọlụ Bụ Isi: Ngbọsi Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Pepsi Super Bowl LVII Alumitek Ọlụ Bụ Isi: Ngbọsi Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Client: PepsiCo

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Pepsi Super Bowl LVII Alumitek Ọlụ Bụ Isi: Ngbọsi Ihe Ọṅụṅụ

Ederede Akwụkwọ: Pepsi Super Bowl LVII Alumitek bụ karama ihe ọṅụṅụ e mepụtara naanị ole na ole maka nnukwu mmemme egwuregwu bọọlụ nke a na-eme na Phoenix, Arizona. Nhazi a sitere n'echiche banyere ọdịda ala ọzara gbara ya gburugburu, nke a ma ama maka mbara igwe ya sara mbara na ụdị ahịhịa na anụmanụ ya pụrụ iche. Agba na-agbanwe agbanwe site na oji ruo na odo acha na oroma na-egosi mmalite ụtụtụ anyanwụ nke Arizona. E gbatịpụrụ ike ibipụta ihe iji wulite mmetụta omimi. E dobere onyonyo ojii nke ihe ndị dị iche iche n'ọdịda ọzara nke kaktus na ohia obere, na-akwanyere ùgwù anụ ọhịa mpaghara ahụ dịka nkịta ọhịa, agwọ, na nnụnụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Pepsi Super Bowl LVII Alumitek Ọlụ Bụ Isi: Ngbọsi Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pepsi Super Bowl LVII Alumitek Ọlụ Bụ Isi: Ngbọsi Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pepsi Super Bowl LVII Alumitek Ọlụ Bụ Isi: Ngbọsi Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release