Ọlaọcha Ngwungwu · 2024
Pepsi Big Football Event LTO Nkwakọba Ihe Ọṅụṅụ
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Ọlaọcha 2024 in Ngwungwu
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Nkwakọba Ihe Ọṅụṅụ
Pepsi Big Football Event LTO bụ ihe nkwakọba ihe ọṅụṅụ nke oge a kara aka, nke e mepụtara maka nnukwu asọmpi bọọlụ e mere na Qatar n'afọ 2022. Nkwakọba ahụ na-egosi foto ndị na-akwado bọọlụ n'ezie sitere na mba dị iche iche, na-ejide oke ọṅụ a na-enwe n'oge egwuregwu. E tinyere ihe nzacha agba na foto ndị ahụ iji cheta omume ite ihu agba n'etiti ndị na-akwado ma nye ya ọdịdị nka. Ihe ngosi isi na ihe eserese na-emegharị ahụ dabara adaba na-agbasa otu asụsụ eserese ahụ. Ebumnobi ya bụ ijikọ akara ahịa ahụ na ndị na-akwado bọọlụ nke obodo n'oge mmemme ahụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Pepsi Big Football Event LTO Nkwakọba Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Pepsi Big Football Event LTO Nkwakọba Ihe Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pepsi Big Football Event LTO Nkwakọba Ihe Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
