Ọlaọcha Ngwungwu · 2025
Ken14 Mkpuchi Biya
by China Resources Snow Breweries
- Ihe Nrite A' Design Award nke Ọlaọcha 2025 in Ngwungwu
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 29,826
- Verification code 6A9DAE6D69 · Verify this award
Colors
About Ken14 Mkpuchi Biya
Ken 14 bụ mkpuchi emere maka biya sitere na ọka balị nke a na-akụ n'ime obodo. Nhazi a na-egosipụta n'ụzọ nka ọdịdị okike nke ubi ọka balị nke Hulunbuir, na-eji agba ọcha, ndụ ndụ na ọlaedo cheta uto nke ọka balị site na ntutu ruo ntozu. Nhazi na ederede na-agbaso ụdị akwụkwọ akụkọ ochie nke China, nke na-akwado ọgụgụ dị mfe. Ihe eji arụ ya gụnyere ihe nnọchi akpụkpọ anụ sitere na ihe ndị dị ndụ nke emere site na ọka ejirila, akwa a na-adịghị akpa akpa, akpa akwụkwọ kraft enwere ike imegharị na igbe akwụkwọ nwere ike ire ere na gburugburu ebe obibi, nke ahọpụtara iji kwado nchekwa gburugburu ebe obibi.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Ken14 Mkpuchi Biya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Ken14 Mkpuchi Biya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Ken14 Mkpuchi Biya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
- Dimensions & Packaging
- Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm - Tags
- Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
- Production Technology
- The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image. - Design Challenge
- The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
- Research
- In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
- Inspiration
- Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
- Project Duration
- The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
- Operation Flow
- The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
