West Lake Beer Ngwugwu Biya nke China Resources Snow Breweries

Ihe emepụtara bụ West Lake Beer Ngwugwu Biya nke China Resources Snow Breweries bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2025

West Lake Beer Ngwugwu Biya

nke China Resources Snow Breweries

Onye Ahịa: China Resources Snow Breweries

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka West Lake Beer Ngwugwu Biya

West Lake Beer bụ nhazi ngwugwu maka biya a gbanyere n'ime karama. Nhazi a na-esite n'ọdịdị mara mma nke Ọdọ Mmiri West dị na Hangzhou, na-akọwa Broken Bridge na Three Ponds Mirroring the Moon dịka akara anya nkịtị. Ụdị mkpụrụedemede a jikọtara ihe odide seal script na ụdị odide aka nke Ọchịchị Ndị Eze Song. E ji gold stamping na ihe mkpuchi matte mechaa igbe dị n'èzí ka o nwee ọdịdị dị nro ma dị mma imetụ aka. E ji ugegbe akwụkwọ ndụ akwụkwọ ndụ dị elu mee karama ahụ, nke na-egbochi ìhè ultraviolet ma na-enyere aka ichekwa ụtọ nke biya ahụ. Ụlọ elu nkume ndị e gosiri na karama ahụ na-egosi oke ike nke ụtọ ọ bụla.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

West Lake Beer Ngwugwu Biya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na West Lake Beer Ngwugwu Biya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. West Lake Beer Ngwugwu Biya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Nha & Mkpuchi: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Mkpado: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Teknụzụ Mmepụta: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Ịma Aka Imepụta: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Nchọpụta: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Mkpali: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Oge Ọrụ: The project was designed and developed in December 2022 in Beijing.
Usoro Ọrụ: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Ndị Otu: Qiguang Li, Celine Zhou, Xiaowei He