Grace Flow Protein Boost Ọrụ Isi: Ngwugwu Karama Ihe Ọṅụṅụ by Jeff Wu

Grace Flow Protein Boost Ọrụ Isi: Ngwugwu Karama Ihe Ọṅụṅụ by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Grace Flow Protein Boost Ọrụ Isi: Ngwugwu Karama Ihe Ọṅụṅụ

by Jeff Wu

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

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The Design

About Grace Flow Protein Boost Ọrụ Isi: Ngwugwu Karama Ihe Ọṅụṅụ

Ederede Akwụkwọ: Grace Flow Protein Boost bụ atụmatụ ngwugwu karama maka ihe ọṅụṅụ nrụpụta protein dị elu, e mere maka ndị na-eto eto na-achọ ike ahụ. A na-emeghe protein dị mmiri mmiri ma ṅụọ ya ozugbo, na-enweghị mkpa ịgwakọta dịka ntụ protein. Ihe onyonyo bụ isi jikọtara mkpụrụokwu Chinese pụtara "jụụ" na aha ngwaahịa e dere n'mkpụrụedemede Latin, ebe abụọ a na-ekekọrịta ụfọdụ ahịrị nkọwa. E kere olu karama ka o yie aka njide, ebe ọdịiche agba na-egosi ụdị ire dị iche iche. E ji PET (polyethylene terephthalate) mepụta karama a site n'usoro ịmịpụta ọkụ na ikuku (stretch blow molding), a na-ejikwa ihe mkpuchi nweere agba ọla, nke na-eji ọkụ mechie ya, kpuchie ahụ karama ahụ dum.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Grace Flow Protein Boost Ọrụ Isi: Ngwugwu Karama Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Grace Flow Protein Boost Ọrụ Isi: Ngwugwu Karama Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Grace Flow Protein Boost Ọrụ Isi: Ngwugwu Karama Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu