Source of Subtle Waves Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ by Jie Zhang

Source of Subtle Waves Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ by Jie Zhang is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Source of Subtle Waves Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ

by Jie Zhang

Client: Jie Zhang

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Source of Subtle Waves Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ

Ederede Akwụkwọ: Isi Iyi nke Ebili Mmiri Dị Nro bụ nka ngwugwu emere maka mmanya Baijiu nke ndị China. Karama ahụ nke yiri ọdụ mmiri na-egosipụta mgbanwe nke ọka na mmiri ghọrọ Baijiu site n'oge, na-ezokwa aka na usoro esi ya na-agba oge ogologo. E ji ụrọ e sitere na Jingdezhen kpọọ ọkụ mepụta karama ahụ, jikọtakwa ya na igwe e ji ọlaedo machie, na-emepụta ọdịiche dị n'etiti ike na nway anwụ. Ihe mbadaba nke a kpọrọ ọkụ dị elu na-enye elu karama ahụ ụdịdị nke nwere akụkụ atọ. Nkpuchi karama ahụ ka e si na okpu mgbe ochie nke ndị ọkà mmụta wetara echiche ya. Etiti karama ahụ nke sara mbara na akụkụ ya abụọ dị warawara na-eme ka o dị mfe ijide ya na iwụsa mmanya n'ime ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Source of Subtle Waves Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Source of Subtle Waves Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Source of Subtle Waves Ọrụ Bụ Isi: Ngwugwu Mmanya Ọkụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimensions & Packaging: product dimensions, 110 mm x 110 mm x 250 mm
Tags: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Production Technology: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Design Challenge: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Research: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiration: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Project Duration: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Operation Flow: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Team Members: Zhang Jie