Moutai Prince Ngwugwu Karama Mmanya nke Chengdu Wanjiazu Technology Co., Ltd

Ihe emepụtara bụ Moutai Prince Ngwugwu Karama Mmanya nke Chengdu Wanjiazu Technology Co., Ltd bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2025

Moutai Prince Ngwugwu Karama Mmanya

nke Chengdu Wanjiazu Technology Co., Ltd

Onye Ahịa: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

192,019

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #169050

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Moutai Prince Ngwugwu Karama Mmanya

Moutai Prince bụ nhazi ngwugwu maka karama mmanya ndị China nke 500 ml. Ala karama ahụ na-esite ụdịdị ya gbagọrọ agbagọ n'akpa sesame, ma elu ya na-eṅomi ifuru sesame na-ama ifuru. Okpuchi ahụ nwere ụdị T na-ejikọta ihe atụ nke mpempe ifuru sesame na eserese nke crane ise. E ji igwe e mere ka ọ pụta ìhè mee okpuchi ahụ, nke na-emepụta udidi akụkụ atọ nwere nkọwa zuru ezu. E ji udidi velvet dị mma iji jide mechie ala karama ahụ. Usoro agba ahụ na-eji agba sauce mara mma nke nwere ụcha bronze na ọlaedo a machiri amachi. Akara dị mgbagọ nke dị n'elu okirikiri odo odo wisteria ka e ji ụkpụrụ ntị ọka wit ọlaedo gbaa gburugburu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Moutai Prince Ngwugwu Karama Mmanya meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Moutai Prince Ngwugwu Karama Mmanya ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Moutai Prince Ngwugwu Karama Mmanya na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Nha & Mkpuchi: A bottle contains 500ml
Mkpado: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Teknụzụ Mmepụta: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Ịma Aka Imepụta: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Nchọpụta: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Mkpali: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Oge Ọrụ: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Usoro Ọrụ: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Ndị Otu: General Manager and Design Director: Jingan Jia