Ọlaedo Ngwungwu · 2025
Mountain Dew Hard Dew 2024 Nkwakọ Ngwaahịa Mmanya Na-egbu Egbu
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Ọlaedo 2025 in Ngwungwu
- Estimated Number of Design Views: 4,247,344
- Verification code 4000EFF4AE · Verify this award
Colors
About Mountain Dew Hard Dew 2024 Nkwakọ Ngwaahịa Mmanya Na-egbu Egbu
Hard Dew 2024 bụ atụmatụ nkwakọ ngwaahịa maka mmanya na-egbu egbu dị njikere ịṅụ nke e mere maka ndị okenye. Atụmatụ a na-agbatị ike nke akara ngwaahịa Mountain Dew n'ime ụdị e mere maka ndị okenye. Ụdị nke United States na-esite na nka egbugbu ahụ nke ndị na-agba ọgba tum tum. Ụdị nke Eshia-Pacific na-emepụta otu echiche ahụ site na dragọn, isiokwu egbugbu ahụ ọzọ a na-ahụkarị. E gosiri dragọn ahụ n'ụcha anụnụ anụnụ na-egbuke egbuke na akwụkwọ ndụ akwụkwọ ndụ na-enwu enwu iji nye ihe nkwakọ ahụ àgwà siri ike ma dị ndụ. Ebumnuche nkwakọ ngwaahịa a bụ igosi ndị okenye na-aṅụ mmanya àgwà akara ngwaahịa ha maara nke ọma.
About the Ihe Nrite A' Design Award nke Ọlaedo
Mountain Dew Hard Dew 2024 Nkwakọ Ngwaahịa Mmanya Na-egbu Egbu meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Mountain Dew Hard Dew 2024 Nkwakọ Ngwaahịa Mmanya Na-egbu Egbu ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mountain Dew Hard Dew 2024 Nkwakọ Ngwaahịa Mmanya Na-egbu Egbu na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
