1001 Nights Ọrụ Bụ Isi: Ngwugwu Nkwu nke Mahsa Mohammadzadeh

Ihe emepụtara bụ 1001 Nights Ọrụ Bụ Isi: Ngwugwu Nkwu nke Mahsa Mohammadzadeh bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2025

1001 Nights Ọrụ Bụ Isi: Ngwugwu Nkwu

nke Mahsa Mohammadzadeh

Onye Ahịa: Dastan Nuts

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

11,300

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #170260

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka 1001 Nights Ọrụ Bụ Isi: Ngwugwu Nkwu

Ederede Akwụkwọ: 1001 Nights bụ atụmatụ ngwugwu ojii dị okirikiri maka nkwu. Eserese ahụ sitere n'echiche akụkọ nke One Thousand and One Nights ma jikọta eserese e ji aka mee na eserese dijitalụ. Emere ngwugwu ahụ site na akwụkwọ e mere ka ọ dịghachi mma nke nwere ihe mkpuchi n'ime dabara adaba maka nri. E ji usoro offset bipụta ahụ ya na matte lamination, ebe ụfọdụ ejiri ọla edo maọbụ ọla ọcha (gold foil na silver foil) mechaa ya. E dere akara ụlọ ọrụ (brand logo) n'elu mkpuchi ahụ. Mkpuchi telescopic ahụ na-emeghe na-emechi ngwa ngwa ma na-agba mgbochi siri ike. Mkpuchi ahụ na-arụkwa ọrụ dịka efere maka nkwu yana ihe ndabere maka apiti ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

1001 Nights Ọrụ Bụ Isi: Ngwugwu Nkwu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na 1001 Nights Ọrụ Bụ Isi: Ngwugwu Nkwu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ 1001 Nights Ọrụ Bụ Isi: Ngwugwu Nkwu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This nut packaging design is inspired by the tales of One Thousand and One Nights, combining hand-drawn and digital illustrations to create a precise and artistic result. The graphic design on the can reflects traditional craftsmanship and is carried out with care and attention to detail. One of the main challenges in production was using recycled cardboard, ensuring both hygiene standards and environmental sustainability. The cylinder was designed and crafted first, followed by the careful application of the label. To enhance the visual appeal, a thoughtful blend of light and dark colors was used, and the logo was engraved on the can lid. Sections of the design are delicately gold-foiled and silver-foiled. Additionally, the lid serves a dual purpose, acting as both a shell collector and a serving bowl, enhancing both functionality and aesthetics.
Nha & Mkpuchi: The Packaging Is A Cylindrical Design Chosen Based On Product Weight And User Preferences With A Top-Opening Lid Similar To A Telescope. Dimensions: Height 160mm Diameter 100mm; Lid Height 30mm Diameter 100mm. Made From Recycled Paper With A Food-Grade Inner Lining Approved By Health Authorities. The Brand Logo Is Embossed On The Lid. The Body Features Offset Printing On Glossy Paper With A Matte Lamination Accented With Gold Foil On The White Box And Silver Foil On The Dark Box.
Mkpado: Illustration, Story, Packaging, One Thousand and One Nights, Design, Nuts
Teknụzụ Mmepụta: The Packaging Design Incorporates Illustration An Ancient Iranian Technique. The Artwork Was Hand-Drawn Multiple Times Refined And Then Digitally Colored. To Preserve Brand Identity Scheherazade The Storyteller Is Fused With The Dastan Parrot Logo Riding The Royal Wheel To Narrate The Tale. To Enhance Visual Appeal And Value Selective Gold Foiling Has Been Applied And The Production Process Was Carried Out In Multiple Stages.
Ịma Aka Imepụta: The biggest challenge was finding a company capable of producing cylindrical packaging that met environmental standards. Efforts were made to ensure the use of suitable materials. Additionally, due to the lack of facilities for direct printing on cylindrical cans, the design was first printed using offset printing and then applied to the cans. This process added complexity and refinement, requiring meticulous attention to production details and design precision, which was successfully achieved.
Nchọpụta: The role of graphic design in packaging is essential. Illustration, as an engaging tool, conveys rich cultural stories. By incorporating the tales of One Thousand and One Nights into the packaging, we not only preserve Iranian culture but also establish an emotional connection between the product and the consumer. This technique elevates packaging to an art form, setting the product apart in the market and offering customers a cultural and intellectual experience.
Mkpali: We Come Together In Joyful Moments Sharing Stories And Memories. Iran’s Rich Culture And Literature Are Deeply Rooted In Storytelling Making It A Valuable Element For A Brand Like Dastan Meaning Story In Persian Especially In The Nut Industry. A Thoughtfully Designed Functional Package Not Only Enhances The Customer Experience But Also Encourages Reuse Rather Than Disposal. This Approach Promotes Sustainability Reduces Waste And Strengthens The Brand’s Cultural And Environmental Values.
Oge Ọrụ: The research phase for selecting the box began in October 2023, with two months dedicated to reading the stories of One Thousand and One Nights. Following the research, illustrations were created, inspired by the tales. The project started in January 2024, was completed in July 2024, and became available for purchase in stores in September 2025.
Usoro Ọrụ: The packaging features a telescopic lid that opens and closes effortlessly, ensuring a secure seal once closed. The lid serves both as a bowl for serving nuts and a container for collecting shells and waste. Made from recycled paper with a food-safe inner lining, the design guarantees product freshness. The ergonomic and practical design enhances the user experience, while offset printing with matte lamination and gold foiling elevates the product's visual appeal and value.
Ndị Otu: Creative Director, Designer and Illustration: Mahsa Mohammadzadeh
Asụsụ Foto: Image #1: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #2: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #3: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #4: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, Photography Mohammad Mohammadzadeh