Eternal Moon Ọrụ Bụ isi: Ngwugwu Mooncake by Sha Feng and Jiayi Lu

Eternal Moon Ọrụ Bụ isi: Ngwugwu Mooncake by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Eternal Moon Ọrụ Bụ isi: Ngwugwu Mooncake

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Ọrụ Bụ isi: Ngwugwu Mooncake

Ederede Akwụkwọ: Eternal Moon bụ igbe onyinye e mere maka mooncakes. Ngwugwu a na-egosipụta isiokwu Mid-Autumn site n'anya sara mbara, na-ahapụ akụkọ ifo ọdịnala wee lekwasị anya n'ebighị ebi nke ọnwa na akara ọdụdụ nke mmadụ niile na-ekekọrịta. Ihe osise ahụ na-egosi ọnwa n'ọnọdụ asatọ: ọkụ, okooko osisi, nkume, urukurubụba, oke osimiri, ifufe, ugwu na oke ọhịa. E ji mmịnye agba pụrụ iche (spot color printing) na ịkpọ ọkụ (hot stamping) mee ya. Igbe mpụta ahụ dị milimita 335 site na 75 ruo 195 n'ogologo, ma jide obere igbe mooncake nke dị milimita 70 site na 70 ruo 35.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Eternal Moon Ọrụ Bụ isi: Ngwugwu Mooncake meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Eternal Moon Ọrụ Bụ isi: Ngwugwu Mooncake ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Eternal Moon Ọrụ Bụ isi: Ngwugwu Mooncake na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.