Guojiao 1573 Mkpuchi Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2026

Guojiao 1573 Mkpuchi Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Guojiao 1573 Mkpuchi Baijiu

Guojiao 1573 bụ nhazi mkpuchi e mepụtara maka oge ụfọdụ maka baijiu ndị China dị elu. Nhazi ahụ na-esite n'ike ya na loong, ihe atụ na-eweta ọfụma n'omenala ndị China. A na-eji ọrụ ịkpụ ihe nwere akụkụ atọ gosipụta loong ahụ ma na karama ma na mkpuchi dị n'èzí, ebe akụkụ ụfọdụ nke ihe atụ ahụ na-ezo n'ime ọdịdị ndị ahụ. E ji usoro ochie nke ịkpụ ite eji ọkụ kiln arụ karama ahụ, e jikwa aka kpụọ ya. Mkpuchi ahụ dị milimita 205 site na 170 site na 295. Ọdịdị dị jụụ ma maa mma na-akpọ onye na-azụ ahịa ka o nyochaa ma meghee mkpuchi ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Guojiao 1573 Mkpuchi Baijiu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Guojiao 1573 Mkpuchi Baijiu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Guojiao 1573 Mkpuchi Baijiu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li