A Moment of Joy Nkwakọ Mmanya by Weijun Xu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.
BronzNgwungwu· 2026
A Moment of Joy Nkwakọ Mmanya
by Weijun Xu
Client: Weijun Xu
Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category
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The Design
About A Moment of Joy Nkwakọ Mmanya
A Moment of Joy bụ nhazi nkwakọ mmanya nke sitere mmụọ nsinụ n'ifuru plum, nke bụ ihe nnọchianya nke ntachi obi na ịdị nro. E ji iko na-enyo mee karama ahụ, nke a kpụrụ site n'usoro ịkpụ ya n'otu mgbe n'okpomọkụ dị elu nke na-emepụta elu gbagọrọ agbagọ dị mụrụmụrụ ma na-aga n'ihu. E ji otu ihe ahụ mee mkpuchi ya, ọ na-ewerekwa ọdịdị ifuru plum nke na-agbatị ọdịdị karama ahụ. Ahụ karama ahụ na-enyo na-egosi mmiri dị n'ime ya ma na-agbanwe ìhè na onyinyo. E ji akwụkwọ na-adịghị emebi gburugburu ebe obibi nke nwere ihe e biri ebi dị nro mee igbe dị n'èzí. Ọdịdị ya dị mfe na-ejikọta onyinyo ọdịnala Ọwụwa Anyanwụ na nhazi nke oge a.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
A Moment of Joy Nkwakọ Mmanya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na A Moment of Joy Nkwakọ Mmanya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. A Moment of Joy Nkwakọ Mmanya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
- Dimensions & Packaging
- Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm - Tags
- Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
- Production Technology
- The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
- Design Challenge
- The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
- Research
- This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
- Inspiration
- Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
- Project Duration
- The project finished in December 2024 in Guiyang.
- Operation Flow
- The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
- Team Members
- Weijun Xu
- Image Credits
- Weijun Xu
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