Cedea - Dolomites' Luxury Mineral Water Mmiri Ịnweta Mmiri Nke Karama Iko by Nick Pitscheider and Sharon Hassan is a highly esteemed winner of the very prestigious 2019 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2019
Cedea - Dolomites' Luxury Mineral Water Mmiri Ịnweta Mmiri Nke Karama Iko
by Nick Pitscheider and Sharon Hassan
Client: Nick Pitscheider
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Cedea - Dolomites' Luxury Mineral Water Mmiri Ịnweta Mmiri Nke Karama Iko
Nhazi mmiri nke Cedea sitere n'ike mmụọ nsọ nke Ladin Dolomites na akụkọ ifo banyere ọdịdị ìhè eke Enrosadira. N'ihi ịnweta ịnweta pụrụ iche ha kpatara, ndị Dolomites na-enwu na-acha ọbara ọbara, na-enwu gbaa n'ọwụwa anyanwụ na ọdịda anyanwụ, na-agbazite ihe nkiri ahụ ka ọ bụrụ ebe anwansi. Site na "ịyiri Ogige anwansi ochie nke Roses", nkwakọ ngwaahịa Cedea na-achọ ijide oge a. Ihe si na ya pụta bụ karama iko na-eme ka mmiri ahụ na-egbuke egbuke ma na-egbuke egbuke ka ọ bụrụ ihe ijuanya. Agba nke karama ahụ pụtara ka ọ yie ncha pụrụ iche nke ndị Dolomites na-asa ahụ na-acha uhie uhie nke mineral na-acha anụnụ anụnụ nke mbara igwe.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Cedea - Dolomites' Luxury Mineral Water Mmiri Ịnweta Mmiri Nke Karama Iko meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Cedea - Dolomites' Luxury Mineral Water Mmiri Ịnweta Mmiri Nke Karama Iko ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Cedea - Dolomites' Luxury Mineral Water Mmiri Ịnweta Mmiri Nke Karama Iko bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
- Dimensions & Packaging
- Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm - Tags
- cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
- Production Technology
- Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
- Design Challenge
- The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
- Research
- Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
- Inspiration
- Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
- Project Duration
- The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018. - Operation Flow
- Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
- Patents
- The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager. - Team Members
- Nick Pitscheider
Sharon Hassan - Image Credits
- All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).
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