Moutai Group's - Taiyuan ZHI Yuanyi Ngwugwu Karama Mmanya Na-aṅụ Aṅụ by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Ngwugwu Karama Mmanya Na-aṅụ Aṅụ by Li Zuo is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Ngwugwu Karama Mmanya Na-aṅụ Aṅụ

by Li Zuo

Client: Wendao WD Creativity

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Ngwugwu Karama Mmanya Na-aṅụ Aṅụ

Taiyuan ZHI Yuanyi bụ nhazi ngwugwu karama mmanya emere maka Otu Moutai. Nhazi a wepụrụ n'ụdị Moutai a maara ama ma dobe naanị ọdịdị karama ahụ a maara nke ọma, nke a mere ka o buru ibu ma dịkwuo ogologo. Mmiri bụ isi okwu, ebe a na-akọwa mmanya na-aṅụ aṅụ dịka mmiri nke na-ebu mmetụta uche. Elu ya na-egosi usoro mmiri oke osimiri na ugwu nkume nke esi n'uwe ndị ọchịchị oge ochie see, tinyere ihe ọdịnala na-eweta ọganihu. Ebili mmiri, nkume ndị guzoro ọtọ na igwe ojii na-egosi obi ụtọ na ndụ ogologo. A na-akpọ ihe ịchọ mma ahụ na karama iko ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Moutai Group's - Taiyuan ZHI Yuanyi Ngwugwu Karama Mmanya Na-aṅụ Aṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Moutai Group's - Taiyuan ZHI Yuanyi Ngwugwu Karama Mmanya Na-aṅụ Aṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Moutai Group's - Taiyuan ZHI Yuanyi Ngwugwu Karama Mmanya Na-aṅụ Aṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo