The Soul of Maotai Flavour Wu Wu: Nkwakọ Karama Mmanya by Li Zuo

The Soul of Maotai Flavour Wu Wu: Nkwakọ Karama Mmanya by Li Zuo is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

The Soul of Maotai Flavour Wu Wu: Nkwakọ Karama Mmanya

by Li Zuo

Client: Wendao WD Creativity

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Wu: Nkwakọ Karama Mmanya

Wu bụ nhazi nkwakọ maka mmanya Maotai dị elu nke ọ na-esi ísì ụtọ. A kpụrụ karama ahụ dị ka otu udoju mmiri, na-egosipụta echiche na mmanya dị n'ime ya bụ ihe dị mma nke a nụchara anụcha. A na-etecha elu iko ahụ ma na-eji ọlaedo mee akara ngosi ya. A na-eji osisi sitere n'okike mee igbe dị n'èzí, nke a pịrị apị site na ụkpụrụ mmiri, nke na-egosipụta ọdịdị karama ahụ ma nwee ike ịmaliteghachi ya. E ji ihe ọkpụ iko sitere na osisi pịrị apị mepụta ya. Ngwa ahụ zuru ezu dị 260 mm n'obosara, 140 mm n'omimi na 300 mm n'ịdị elu. Nhazi a na-enyere ndị na-azụ ahịa aka ịghọta àgwà mmanya ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

The Soul of Maotai Flavour Wu Wu: Nkwakọ Karama Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na The Soul of Maotai Flavour Wu Wu: Nkwakọ Karama Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Soul of Maotai Flavour Wu Wu: Nkwakọ Karama Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo