Iridescent Nkwakọ Tii Tii by Chieh Yu Chiang

Iridescent Nkwakọ Tii Tii by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Iridescent Nkwakọ Tii Tii

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Nkwakọ Tii Tii

Ihe oru a jikọtara ihe osise ọwụwa anyanwụ na ọdịda anyanwụ, ụdị ndu ya na ọdịnala ya na oyuyo ya, ọ na-eji agba mara mma na agba dị iche iche na ụzọ dị iche iche na ụzọ obibi akwụkwọ. Ike nke agba ahịhịa na agba ink dị iche iche na-anọchite anya uto nke tii Taiwan, agba ndị mara mma na ihe nkiri na-adọrọ adọrọ na-anọchi anya isi ihe ndị ahụ. Onyunyo na oku, ihe omumu ma bu isi echiche nke ihe okike a. Iji mebie foto nzuzu nke ọdịnala tii, ngwungwu a na-anwa iji echiche ọhụụ na atụmatụ iji webata ya n'ọgbọ dị iche iche na ụwa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Iridescent Nkwakọ Tii Tii meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Iridescent Nkwakọ Tii Tii ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Iridescent Nkwakọ Tii Tii na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao