Akimbo Coffee Beer Ngwungwu Ihe Ọṅụṅụ nke Wen Liu and Kaichen Xie

Ihe emepụtara bụ Akimbo Coffee Beer Ngwungwu Ihe Ọṅụṅụ nke Wen Liu and Kaichen Xie bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2020

Akimbo Coffee Beer Ngwungwu Ihe Ọṅụṅụ

nke Wen Liu and Kaichen Xie

Onye Ahịa: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Akimbo Coffee Beer Ngwungwu Ihe Ọṅụṅụ

Akimbo Coffee Beer bụ nhazi ngwungwu maka ụdị achịcha kọfị abụọ nke e ji aka mee, nke e siri na mmekọrịta dị n'etiti otu akara kọfị na ụlọ ọrụ mmepụta achịcha. A na-ere achịcha ndị a n'ime mkpọ aluminom, ebe igbe mgbochi ha dị 115 millimita ogologo, 66 millimita obosara na 66 millimita elu. Onyonyo e ji aka sere na mkpụrụedemede aka ejiri mee ihe n'ụzọ ochie na-enye mkpọ ndị a àgwà izu ike na nsi ọhụrụ. Onyonyo ahụ na-egosi ihe àmà nke akara abụọ ahụ ka ha na-eme sọfịnu n'akụkụ oke osimiri. Nhazi a lekwasịrị anya n'ndị ahịa na-eto eto ma kwuo n'ụzọ doro anya na ihe ọṅụṅụ a nwere mmanya n'ime ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Akimbo Coffee Beer Ngwungwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Akimbo Coffee Beer Ngwungwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Akimbo Coffee Beer Ngwungwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Nha & Mkpuchi: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Mkpado: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Teknụzụ Mmepụta: The material of the packaging is an aluminum can.
Ịma Aka Imepụta: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Nchọpụta: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Mkpali: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Oge Ọrụ: The project started in September 2018 and finished in October 2018 Shenzhen.
Usoro Ọrụ: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Ndị Otu: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Asụsụ Foto: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018