Lfeṭṭa Akemmus · 2020
Milk Baobab Baby Skin Care Aselkim n Tegzemt
by Taenam
- Tarbaḥt A' Design Award n Lfeṭṭa 2020 in Akemmus
- CLIENT: Taenam H&h
- Estimated Number of Design Views: 42,273
- Verification code 04DDF2B88F · Verify this award
Colors
About Milk Baobab Baby Skin Care Aselkim n Tegzemt
Yettwa-snemmer s akeffay, tamaynut tagejdant. Aselkim azullay n tekrimt s talɣa n uqebbel n ukeffay yeskan-d timaynutin n ufaris, yerna yettwa-sselkem akken ad yili d ayen iḥerren ula i yiseqdacen imeggura. Ɣer waya, taɣawsa yettwagg seg polyethylene (PE) d caoutchouc (EVA) akked tmaynutin timeẓẓuɣin n yiniten pastel ttwasqedcen akken ad sneglisen belli d afaris aflaway i warrac s yilem amuḍin. Talɣa tazektit tettusnes i tɣmar i tɣellist n yemma d uqcic.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Milk Baobab Baby Skin Care Aselkim n Tegzemt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Milk Baobab Baby Skin Care Aselkim n Tegzemt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
- Dimensions & Packaging
- wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml - Tags
- packaging, design, baby skin care, baby lotion, baby wash
- Production Technology
- The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
- Design Challenge
- The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
- Research
- Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
- Inspiration
- The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
- Project Duration
- The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
- Operation Flow
- This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
