Mtn Dew AMP Game Fuel Launch Involucrum Potionis by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Involucrum Potionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

Mtn Dew AMP Game Fuel Launch Involucrum Potionis

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Praemium A' Design Award Argenteum Winner in Involucrum Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Involucrum Potionis

Mtn Dew AMP Game Fuel Launch est involucrum potionis et consilium identitatis notae destinatum potioni facultatis paratae ad bibendum, quae lusoribus facta est. Identitas visualis constructa est ut ambitui ludendi et e sportuum conveniat, dum locos communes vulgares vitat. Firmum fundamentum graphicum futura producta, societates et experientias consumptorum sustinet. Plenus apparatus rerum ad lanceandum elaboratus est, notam, productum et experientiam consumptoris complectens. Consilium proponit potionem modo authentico athletis e sportuum et lusoribus ostendere.

The Recognition

About the Praemium A' Design Award Argenteum

Mtn Dew AMP Game Fuel Launch Involucrum Potionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mtn Dew AMP Game Fuel Launch Involucrum Potionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mtn Dew AMP Game Fuel Launch Involucrum Potionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release