Aurum Involucrum · 2020
Off the Eaten Path Involucrum Cibi Levioris
by PepsiCo Design and Innovation
- Praemium A' Design Award Aureum 2020 in Involucrum
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Involucrum Cibi Levioris
Off the Eaten Path est designatio involucri pro serie ciborum leviorum praestantium ex plantis confectorum. Hi cibi leviores vera legumina, sicut cicera, phaseolos nigros et pisa, in mixturis inexspectatis coniungunt. Involucrum notae mercatoriae identitatem visualem unitam per omnem applicationem praebet. Designatio eo spectat ut nota mercatoria in frequentissimo genere ciborum leviorum salubriorum emineat. Parvus coetus consumentium processui evolutionis interfuit et in singulis gradibus sententias suas dedit. Consilia consumentium decisiones designationis direxerunt et constantem experientiam notae mercatoriae sustinuerunt.
About the Praemium A' Design Award Aureum
Off the Eaten Path Involucrum Cibi Levioris victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Off the Eaten Path Involucrum Cibi Levioris inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Off the Eaten Path Involucrum Cibi Levioris cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
