Chu Cellar Munus Primarium: Involucrum Liquoris by Yong Wu

Chu Cellar Munus Primarium: Involucrum Liquoris by Yong Wu is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2020

Chu Cellar Munus Primarium: Involucrum Liquoris

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Munus Primarium: Involucrum Liquoris

Textus Libri: Chu Cellarium est involucri designatio pro liquore in Hubei, Sina, effecto. Lagoena ex ceramica facta est, cuius forma seriem tintinnabulorum imitatur, monumentum culturale antiqui regni Chu. Ornatus in corpore lagoenae in forma aperta funditur, et arca ex ligno facta est. Lineae elevatae et depressae in superficie casum lapsus durante tractatione minuunt. Basis arcae ut stega expositionis fungitur, ita ut lagoena vacua tamquam ornamentum servari possit. Consilium est ut historia et cultura regionis originis reflectatur.

The Recognition

About the Praemium A' Design Award Aeneum

Chu Cellar Munus Primarium: Involucrum Liquoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Chu Cellar Munus Primarium: Involucrum Liquoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Chu Cellar Munus Primarium: Involucrum Liquoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu