Hopapops Sana Portio Cibi by Angela Spindler

Hopapops Sana Portio Cibi by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2020

Hopapops Sana Portio Cibi

by Angela Spindler

Client: Depot Creative

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #101038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hopapops Sana Portio Cibi

Negotium proiectum: Naming, notam creationis et packaging design pro papaver aquae lilii semina, iaculis in US consumerent. Provocatio fuit quomodo capto mercatuum ingrediens clavem non necessario audivit, semina lilii aquae. Solutio, ut in fasciae clamorem versaris, hierarchia simplicia informationes et visivae ingredientes eminentes. Illustratio, quae tam frontem quam dorsum sarcinarum componit, domum activitatis et saporis variantem inpellit. Natura Hopapoporum inaequalis notae typographiae addit risionem sarcinarum lascivam, sonum vocis in notam creatum blandiens.

The Recognition

About the Praemium A' Design Award Ferreum

Hopapops Sana Portio Cibi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Hopapops Sana Portio Cibi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Hopapops Sana Portio Cibi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova