Kuniichi Sarcina Cibus by Katsunari Shishido

Kuniichi Sarcina Cibus by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2020

Kuniichi Sarcina Cibus

by Katsunari Shishido

Client: Cocodoru

Praemium A' Design Award Aureum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #101229

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Colors

The Design

About Kuniichi Sarcina Cibus

Et traditional cibis Tsukudani servetur Iaponica non est bene notum in mundo. A SOY condimentum, INASSATUS secundum catino combining seafood et terram variis rebus. Nova includit sarcina novem titulus disposito, ut modernize traditional Iaponica patterns exprimere quod habet de rebus. Nova notam logo est disposito in spem diutius ingerenda ut memoriae ad proximum C annis.

The Recognition

About the Praemium A' Design Award Aureum

Kuniichi Sarcina Cibus victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Kuniichi Sarcina Cibus inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Kuniichi Sarcina Cibus cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.