Shiny Meadow A2 Lagoena Lactis ab Mengniu Dairy

Opus Shiny Meadow A2 Lagoena Lactis a designatore Mengniu Dairy est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2020

Shiny Meadow A2 Lagoena Lactis

a Mengniu Dairy

Cliens: China Mengniu Dairy Company Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

28,232

Victor Praemii Verificatus

Verifica Statum Praemii pro #101529

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Shiny Meadow A2 Lagoena Lactis

Shiny Meadow A2 est lagoena lacti recenti destinata. Lagoena ex PET magnae permeabilitatis facta est, quod texturam vitri praebet. Forma ex classica lagoena vitrea lactis Europaea sumitur ac modo recenti recreatur. Ampla area perspicua lac intus ostendit, ut productum directe conspici possit. Magnum signum A2 in medio cum pyramide victus coniunctum ad imaginem notae formandam adhibetur. Lagoena 720 ml capit et 80 mm in diametro maxima ac 238 mm in altitudine metitur. Consilium simplicitatem et puritatem exprimere intendit.

Agnitio

De Praemium A' Design Award Argenteum

Shiny Meadow A2 Lagoena Lactis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Shiny Meadow A2 Lagoena Lactis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Shiny Meadow A2 Lagoena Lactis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensiones et Involucrum: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Notulae: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Technologia Productionis: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Provocatio Designandi: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Investigatio: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiratio: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Duratio Operis: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Cursus Operationis: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patentes: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Membra Turmae: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Agnitiones Imaginum: .