Bestore Handy Gift Munus Primarium: Arca Donaria Cibi Levis by Tiger Pan

Bestore Handy Gift Munus Primarium: Arca Donaria Cibi Levis by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2020

Bestore Handy Gift Munus Primarium: Arca Donaria Cibi Levis

by Tiger Pan

Client: Bestore

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About Bestore Handy Gift Munus Primarium: Arca Donaria Cibi Levis

Textus Libri: Bestore Handy Gift series est arcarum donariarum cibi levis. Haec series creata est ut ambitum notae mercatoriae cibi levis iam exsistentis productis non-normalibus extenderet. Quaeque arca ex charta cartacea alba facta est et secundum magnitudinem producti intus siti dimensa. Lorum chartaceum impressum per latus dextrum cuiusque arcae currit, quinquaginta arcas diversas sub una serie coniungens atque ordinatam expositionem in pluteis et mensis sustinens. Imagines picturatae angulo quadraginta quinque graduum dispositae sunt et auro circumdatae. Lineae et elementa selecta stampatione aurea applicantur.

The Recognition

About the Praemium A' Design Award Aeneum

Bestore Handy Gift Munus Primarium: Arca Donaria Cibi Levis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Bestore Handy Gift Munus Primarium: Arca Donaria Cibi Levis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Bestore Handy Gift Munus Primarium: Arca Donaria Cibi Levis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.