Utobeera Munus Primarium: Involucrum Cervisiae Fructuum by Jansword Zhu

Utobeera Munus Primarium: Involucrum Cervisiae Fructuum by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2020

Utobeera Munus Primarium: Involucrum Cervisiae Fructuum

by Jansword Zhu

Client: Jansword zhu

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Munus Primarium: Involucrum Cervisiae Fructuum

Textus Libri: Utobeera est designatio involucri cervisiae fructuum. Nomen Utobeera ex verbo Utopia inspiratum est, et valores notae significat aequalitatis, iurium humanorum, diversitatis, singularitatis et amoris. Quattuor personae notae ex historia artis modo psychedelico illustrationis denuo interpretantur: vir cum petaso a Rene Magritte, puella veste Sinensi induta, Bacchus, deus vini, et deus Sinensis longaevitatis. Quisque fructus in operibus artis originalibus figura fructus digitalis substituitur. Designatio ad culturam cyberpunk refert et coloribus Pantone ac pressura bracteae utitur.

The Recognition

About the Praemium A' Design Award Ferreum

Utobeera Munus Primarium: Involucrum Cervisiae Fructuum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Utobeera Munus Primarium: Involucrum Cervisiae Fructuum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Utobeera Munus Primarium: Involucrum Cervisiae Fructuum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang