Sierra Cantabria Titulus Vinarius by Estudio Maba

Sierra Cantabria Titulus Vinarius by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2020

Sierra Cantabria Titulus Vinarius

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Colors

The Design

About Sierra Cantabria Titulus Vinarius

Sierra Cantabria est descriptio tituli pro familia vinorum a traditionali cella vinaria Hispanica producta. Ambitus latus est, quare tituli unam linguam visualem communem habent, subtiles tamen differentias inter lagenas servantes. Symbola heraldica a familia per CL annos adhibita cum clara hierarchia elementorum typographicorum coniunguntur. Systema LIII combinationes titulorum pro lagenis Burdigalensibus et Burgundicis creat. Unusquisque titulus in charta gossypina cum alto relievo, impressione et lineis vernicis imprimitur. Consilium est ambitum classicum et expressivum cum imagine notae constanti efficere.

The Recognition

About the Praemium A' Design Award Argenteum

Sierra Cantabria Titulus Vinarius victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Sierra Cantabria Titulus Vinarius opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Sierra Cantabria Titulus Vinarius creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba