Paranormal Involucrum Vini by Estudio Maba

Paranormal Involucrum Vini by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2020

Paranormal Involucrum Vini

by Estudio Maba

Client: Bodegas Baron

Praemium A' Design Award Aureum Winner in Involucrum Category

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Verified Award Winner
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Colors

The Design

About Paranormal Involucrum Vini

Paranormal est involucri designatio pro familia vinorum in ampullis Burdigalensibus et Burgundicis exhibitorum. Thema graphicum in phaenomenis miris atque inexplicatis fundatur, mysterio et ironia tractatis. Caelaturae digitales subtiliter elaboratae libros veteres alchemiae et codices antiquos in memoriam revocant. Typi litterarum specie vetusta et imprecisa delineati sunt, impressioni manuali similes. Quaeque pittacium ex charta gossypina confectum est, cum caelatura eminenti, impressione signata et lineamentis vernicis. Designatio ad diuturnitatem destinata est, ut novae fabulae pro quaque vindemia vel uvarum varietate narrari possint.

The Recognition

About the Praemium A' Design Award Aureum

Paranormal Involucrum Vini victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Paranormal Involucrum Vini inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Paranormal Involucrum Vini cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba