Plaza del Sol Munus Cibi Minoris Involucrum by Estudio Maba

Plaza del Sol Munus Cibi Minoris Involucrum by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2020

Plaza del Sol Munus Cibi Minoris Involucrum

by Estudio Maba

Client: Plaza del Sol

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Munus Cibi Minoris Involucrum

Plaza del Sol est involucri designatio pro sacculis crustulorum crustaceorum. Imagines graphicae ex motivis popularibus et rebus memorialibus in urbibus Hispanicis peregrinatoribus frequentatis inventis ducuntur, atque hae significationes modo hodierno cum lepore quodam exhibentur. Quilibet sacculus fluens brevem fabulam narrat ex rebus memorialibus compositam, eo consilio ut ementem ad ridendum invitet. Imagines per photographiam rerum quietarum in apparatu quodam dispositarum efficiuntur, et sacculi arte flexographica imprimuntur. Quisque sacculus centum nonaginta quinque milimetra in latitudine et trecenta viginti milimetra in longitudine metitur.

The Recognition

About the Praemium A' Design Award Aeneum

Plaza del Sol Munus Cibi Minoris Involucrum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Plaza del Sol Munus Cibi Minoris Involucrum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Plaza del Sol Munus Cibi Minoris Involucrum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba