Oulevi Packaging Design Munus Primarium: Involucrum Cerevisiae by Zhangyong Hou

Oulevi Packaging Design Munus Primarium: Involucrum Cerevisiae by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2021

Oulevi Packaging Design Munus Primarium: Involucrum Cerevisiae

by Zhangyong Hou

Client: Oulevi

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Colors

The Design

About Oulevi Packaging Design Munus Primarium: Involucrum Cerevisiae

Textus Libri: Oulevi est consilium involucri pro cerevisia haustili. Vas est cista chalybis inoxidabilis, capacitate una litra neta, cuius forma explanata est 274 mm longa et 193 mm alta. Graphica impressa formam poculi cerevisiae exhibet. Imagines originem materiarum crudarum monstrant, quae sunt hordeum ex Australia, fermentum ex Europa septentrionali, et lupulus ex America Septentrionali. Symbolum poculi consumptores adiuvat ut notam mercatoriam ex longinquo agnoscant. Propositum consilii est ut fabula producti in pluteo clare praesentetur.

The Recognition

About the Praemium A' Design Award Ferreum

Oulevi Packaging Design Munus Primarium: Involucrum Cerevisiae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Oulevi Packaging Design Munus Primarium: Involucrum Cerevisiae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Oulevi Packaging Design Munus Primarium: Involucrum Cerevisiae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou