Ferrum Involucrum · 2021
Mi Transformers Optimus Prime Packaging Involucrum Lusus Structurae Cubulorum
by Yang Zhang
- Praemium A' Design Award Ferreum 2021 in Involucrum
- CLIENT: Beijing AIQI Technology Co., Ltd.
- Estimated Number of Design Views: 10,808
- Verification code A04F386098 · Verify this award
Colors
About Mi Transformers Optimus Prime Packaging Involucrum Lusus Structurae Cubulorum
Involucrum Mi Transformers Optimus Prime est involucrum chartaceum ad lusum structurae cubulorum compositum destinatum. Pars anterior arcae opus compositum ostendit, ut forma et partes mobiles ementibus clarae sint. Stilus simplicissimus et color electus naturam lusus reddunt. Functiones ostentandi et involvendi in una structura coniunguntur. Operculum superius aperitur ut sacculi cubulorum per strata dispositi appareant. Arca inferior ad utrumque latus aperitur et arcas separatas ad reponendum efficit. Partes secundum genus digeri possunt, et arca ad usum cotidianum reponendi iterum adhiberi potest.
About the Praemium A' Design Award Ferreum
Mi Transformers Optimus Prime Packaging Involucrum Lusus Structurae Cubulorum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Mi Transformers Optimus Prime Packaging Involucrum Lusus Structurae Cubulorum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Mi Transformers Optimus Prime Packaging Involucrum Lusus Structurae Cubulorum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Press Kit
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
