Birds and Coffee Packaging ab Kristina Pacesaite

Opus Birds and Coffee Packaging a designatore Kristina Pacesaite est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Birds and Coffee Packaging

a Kristina Pacesaite

Cliens: Kavos gurmanai

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

24,434

Victor Praemii Verificatus

Verifica Statum Praemii pro #106477

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Birds and Coffee Packaging

Omne productum fas packaging meretur. Per hanc sarcinam enucleandam, excogitator adiuvit felix societas capulus assator ut ad novos homines perveniret qui pretium capulus qualitatem pretii et originem de ea curant. Dum novum aspectum fasciculi praebens, excogitator valorem ancillae capulus, quod ex omnibus fere continentibus venit, augere temptabat. Deliberatio avium illustrationum singularum regionum uti fundata est in eleganti natura, et etiam manus fabricatae ad ultimum productum sentiunt. Kraft charta et alte fuscus color illustrationum etiam ad eandem rem inserviunt.

Agnitio

De Praemium A' Design Award Argenteum

Birds and Coffee Packaging victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Birds and Coffee Packaging opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Birds and Coffee Packaging creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensiones et Involucrum: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Notulae: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Technologia Productionis: Digital printing on kraft paper
Provocatio Designandi: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Investigatio: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiratio: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Duratio Operis: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Cursus Operationis: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Membra Turmae: Kristina Pacesaite