The Mask That Ate The Virus Larva Virus Delens by Birger Linke

The Mask That Ate The Virus Larva Virus Delens by Birger Linke is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

The Mask That Ate The Virus Larva Virus Delens

by Birger Linke

Client: Birger Linke Design

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #107497

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Colors

The Design

About The Mask That Ate The Virus Larva Virus Delens

Societas biotechnologica Helvetica Livinguard textile pro larvis iterum adhibendis creavit, quod bacteria, fungos, et virus (Covid 19 inclusum) statim ad contactum inactivat et delet. Haec cogitatio in involucro ad vitam adducitur: larva in fasciculo sterili venit. Taenia plastica affixa – cum sursum deorsumque ducitur – picturam graphicam viri animat, qui hoc processu devoratur, aliquid humoris valde necessarii diebus desperatis addens. Ne larvae inter familiares confundantur, et ideo ut contaminatio mutua vitetur, uncini adaptationis diversorum colorum in involucro separato veniunt ad singulas larvas accommodandas.

The Recognition

About the Praemium A' Design Award Argenteum

The Mask That Ate The Virus Larva Virus Delens victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur The Mask That Ate The Virus Larva Virus Delens opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. The Mask That Ate The Virus Larva Virus Delens creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography