RV wine Involucrum Vini by Hu Jijun is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2021

RV wine Involucrum Vini

by Hu Jijun

Client: SIVA X Dreamatic Design

Praemium A' Design Award Aeneum Winner in Involucrum Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Involucrum Vini

RV est exemplar involucri pro vino Francico, quod tamquam reserva praestans et definita editione limitata proponitur. Copia ad 6.000 lagoenas vini rubri limitata est, singulis 750 ml continentibus cum 13,5 centesimis alcoholis secundum volumen. Sermo visualis ad stilum vestiarium hodiernum et subtilem Parisiorum, in Gallia, refertur, et exquisitam ac simplicem vivendi rationem exprimit. Titulus arte "spot UV", impressione calida ("hot stamping") et typographia serica in PVC recyclabili conficitur. Propositum est ut nota per solum involucrum facile cognoscatur et memoriae mandetur.

The Recognition

About the Praemium A' Design Award Aeneum

RV wine Involucrum Vini victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur RV wine Involucrum Vini rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. RV wine Involucrum Vini necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun