Super Leg Involucrum Cibariorum Levium by Chen Wang

Super Leg Involucrum Cibariorum Levium by Chen Wang is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2021

Super Leg Involucrum Cibariorum Levium

by Chen Wang

Client: Three Squirrels

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #111442

View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Involucrum Cibariorum Levium

Super Leg est involucrum cibi levis quod pro cibaria societate Sinensi creatum est. Involucrum imaginem exhibet signi societatis, sciurum nomine Xiaojian, qui super magnum crus pulli iacens cibo fruitur, dum vestes eius ab pluteo comprehenduntur. Haec pictura ex scaena fabulae animatae inspirata est, in qua mus caseum furatur et a fele deprehenditur. Pars cruris quae dentibus lacerata videtur fenestram efficit, ita ut caro interior conspici possit. Hoc consilium signum societatis cum producto coniungit atque involucrum inter similia in pluteo posita eminere facit.

The Recognition

About the Praemium A' Design Award Ferreum

Super Leg Involucrum Cibariorum Levium victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Super Leg Involucrum Cibariorum Levium creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Super Leg Involucrum Cibariorum Levium ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release