Renata-A Munus Primarium: Involucrum Capitilavii by Hsiao Che Hou

Renata-A Munus Primarium: Involucrum Capitilavii by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

Renata-A Munus Primarium: Involucrum Capitilavii

by Hsiao Che Hou

Client: Renata

Praemium A' Design Award Argenteum Winner in Involucrum Category

25,283

Verified Award Winner

Verify Award Status for #111576

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Renata-A Munus Primarium: Involucrum Capitilavii

Renata-A est ampulla capitilavii ad mercem curae capillorum designata. Corpus ampullae ex materia bio-fundata confectum est, quae ex caulibus theae abiectis colligitur ab agricolis theae in Taivania. Haec materia quadraginta centesimas plasticae petrochemicae substituit atque emissiones carbonii minuere adiuvat. Ampulla tam firma est quam vasa plastica consueta, recolligi potest neque substantias venenosas in solum post incinerationem emittit. Involucrum capitilavium extractis herbarum Sinensium confectum continet, et designatio argumentum regenerationis exprimit.

The Recognition

About the Praemium A' Design Award Argenteum

Renata-A Munus Primarium: Involucrum Capitilavii victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Renata-A Munus Primarium: Involucrum Capitilavii opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Renata-A Munus Primarium: Involucrum Capitilavii creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU