Germain Robin California Brandy Titulus Lagenae, Notitia Mercis by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2021
Germain Robin California Brandy Titulus Lagenae, Notitia Mercis
Client: E&J Gallo
Praemium A' Design Award Aeneum Winner in Involucrum Category
- 13,096
- Verified Award Winner
- Verify Award Status for #112020
The Design
About Germain Robin California Brandy Titulus Lagenae, Notitia Mercis
Germain-Robin Brandy Californiae est notitia mercis et formatio tituli lagenae pro vino adusto in California facto. Species visualis munda et simplex est, indolem non ornatam sed nullo modo cedentem mercis referens. Logotypum duo nomina conditorum superimponit, linea tenui distincta, ut inter imaginationem et rigorem in executione libramentum exprimatur. Vinum adustum Alembic Californiae titulum chartaceum album arte factum gerit, qui varietatem colore rubro notat, cum accurata descriptione methodorum distillationis et maturationis.
The Recognition
About the Praemium A' Design Award Aeneum
Germain Robin California Brandy Titulus Lagenae, Notitia Mercis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Germain Robin California Brandy Titulus Lagenae, Notitia Mercis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Germain Robin California Brandy Titulus Lagenae, Notitia Mercis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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