Heffron Munus Primarium: Involucrum Lagoenae Sacchari Vinacei by Martin Zouhar

Heffron Munus Primarium: Involucrum Lagoenae Sacchari Vinacei by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

Heffron Munus Primarium: Involucrum Lagoenae Sacchari Vinacei

by Martin Zouhar

Client: The Green Tree Distillery

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Colors

The Design

About Heffron Munus Primarium: Involucrum Lagoenae Sacchari Vinacei

Heffron est consilium involucri sacchari vinacei ab officina destillatoria Bohemica confecti. Saccharum vinaceum legiones Cechoslovacas honorat, quae in Russia inter annos 1914 et 1918 pugnaverunt Rem publicam Cechoslovacam constituere adiuvantes. Heffron nomen est navis ultimae, quae legionarios ex Russia in Europam vexit. Forma ab epistulis inspirata est, quas milites in itinere longo domum miserunt. Lagoena vitrea perlucida 500 millilitra continet. Titulus ex charta cremea textili confectus est cum foraminibus in modum sigilli epistularis excisis et vernice nitida locali, tribus coloribus impressus.

The Recognition

About the Praemium A' Design Award Argenteum

Heffron Munus Primarium: Involucrum Lagoenae Sacchari Vinacei victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Heffron Munus Primarium: Involucrum Lagoenae Sacchari Vinacei opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Heffron Munus Primarium: Involucrum Lagoenae Sacchari Vinacei creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.