Pure Munus Primarium: Involucrum Mercis by Ouzhu Huang and Qinjie Lu

Pure Munus Primarium: Involucrum Mercis by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2021

Pure Munus Primarium: Involucrum Mercis

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About Pure Munus Primarium: Involucrum Mercis

Textus Libri: Purum est exemplar involucri pro fonte aquae animalibus domesticis destinato. Caeruleus et albus sunt colores principales, caeruleo aquam significante et albo puritatem. Adumbrationes bidimensionales quinque laterum products in cista impressae sunt, ut emptores formam exactam rei intus positae videre possint, dum eadem exempla etiam ad ornatum inserviunt. Gradus color caeruleus aquam puram fluentem suggerit. Cista 300 per 210 per 220 millimetra metitur, et ex tabula chartacea creta obducta cum tabula eboreo colore, pellicula opaca, gossypio margaritaceo, et charta artificiosa confecta est.

The Recognition

About the Praemium A' Design Award Ferreum

Pure Munus Primarium: Involucrum Mercis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Pure Munus Primarium: Involucrum Mercis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Pure Munus Primarium: Involucrum Mercis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020