Fenyangwang Munus Primarium: Involucrum Liquoris by Neptune Team

Fenyangwang Munus Primarium: Involucrum Liquoris by Neptune Team is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

Fenyangwang Munus Primarium: Involucrum Liquoris

by Neptune Team

Client: Neptune Team

Praemium A' Design Award Argenteum Winner in Involucrum Category

22,447

Verified Award Winner

Verify Award Status for #117401

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenyangwang Munus Primarium: Involucrum Liquoris

Fenyangwang est involucrum liquoris ad tricesimum anniversarium officinae potionum Sinensis creatum. Consilium in calendario Sinensi fundatur, instrumento communi ad tempus in vita cotidiana et labore notandum adhibito. Singulis diebus pagina avellitur ut adventus novi diei significetur. In hoc involucro, paginae calendarii ante triginta annos in loco suo servantur, diem coquendi more prisco ostendentes. Capsa e charta crassa facta est et technologia impressionis perpolita. Mensura est centum quadraginta quinque per nonaginta per ducenta triginta millimetra. Propositum est triginta annos experientiae exprimere.

The Recognition

About the Praemium A' Design Award Argenteum

Fenyangwang Munus Primarium: Involucrum Liquoris victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Fenyangwang Munus Primarium: Involucrum Liquoris opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Fenyangwang Munus Primarium: Involucrum Liquoris creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
Dimensions & Packaging: 145mm*90mm*235mm
Tags: Liquor, packaging, liquor packaging, creative packaging
Production Technology: Cardboard box，Printing technology
Design Challenge: Visual symbolization
Research: The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
Inspiration: The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
Project Duration: Start in October 2020 and finish in December 2020
Operation Flow: Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
Team Members: Bxl Neptune Team