BonBonne Nuit Munus Primarium: Involucrum Dulciorum by Ka Wai Tsun

BonBonne Nuit Munus Primarium: Involucrum Dulciorum by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2021

BonBonne Nuit Munus Primarium: Involucrum Dulciorum

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Colors

The Design

About BonBonne Nuit Munus Primarium: Involucrum Dulciorum

Textus Libri: BonBonne Nuit est series formarum involucrorum ad dulcia destinata. Nomen duas voces Gallicas coniungit, bon bon, quod dulce significat, et bonne nuit, quod bonam noctem significat. Consilium emptores invitat ut somnia sua lucida ipsi gustent. Involucra stilo montagii utuntur qui elementa surrealistica coniungit. Quia somnia lucida gubernari possunt, fabula in quoque involucro cupiditatem suggerit quam homines habere solent. Nomina producti conceptualia eo spectant ut scenas imaginativas in mente excitent. Series tres sacculos, tres arculas rotundas minores, et duas capsas rectangulares cum ansis continet.

The Recognition

About the Praemium A' Design Award Ferreum

BonBonne Nuit Munus Primarium: Involucrum Dulciorum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur BonBonne Nuit Munus Primarium: Involucrum Dulciorum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. BonBonne Nuit Munus Primarium: Involucrum Dulciorum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.