Aurum Involucrum · 2021
Game Fuel Involucrum Potionis
by PepsiCo Design and Innovation
- Praemium A' Design Award Aureum 2021 in Involucrum
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Involucrum Potionis
Game Fuel est involucrum potionis energeticae editionis specialis, pro nota Adrenaline Rush in Russia creatum. Designatio culturam ludorum electronicorum et certaminum e-sports celebrat. Insigne litterae A in vase conspicuum in portam coloribus variam transformatum est, quae consumptorem in novum ludi ambitum invitat sensumque immersionis gradatim crescentis efficit. Designatio ab involucro ad latiores notae experientias extenditur. Propositum declaratum erat communitatem lusorum a stereotypis amovere lusoribusque vim animique fiduciam ad praestantiam validam praebere.
About the Praemium A' Design Award Aureum
Game Fuel Involucrum Potionis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Game Fuel Involucrum Potionis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Game Fuel Involucrum Potionis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
