Evervess Soda Water Munus Praecipuum: Involucrum Potionis by PepsiCo Design and Innovation

Evervess Soda Water Munus Praecipuum: Involucrum Potionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2021

Evervess Soda Water Munus Praecipuum: Involucrum Potionis

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Praemium A' Design Award Ferreum Winner in Involucrum Category

22,346

Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Munus Praecipuum: Involucrum Potionis

Textus Libri: Evervess Aqua Gasata est consilium involucri pro varietate potionum carbonatarum et tonicorum. Haec institutio prope octoginta annos hereditatis fert, et forma visualis renovata est ad lanceationem unitam in mercatu Sinensi. Prior forma gravis videbatur et indulgentiam quandam significabat, ideoque involucrum simplicius factum est ut refrigerium leve et spumans nuntiaret. Elementum graphicum minimale, nigro et caeruleo-viridi colore, fontem depingit, symbolum energiae, refrigerii et renovationis. Potiones vel in mixturis cocktail vel per se solae fruendae sunt.

The Recognition

About the Praemium A' Design Award Ferreum

Evervess Soda Water Munus Praecipuum: Involucrum Potionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Evervess Soda Water Munus Praecipuum: Involucrum Potionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Evervess Soda Water Munus Praecipuum: Involucrum Potionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release