Aurum Involucrum · 2021
Pepsi New Year 2020 Involucrum Potionum
by PepsiCo Design and Innovation
- Praemium A' Design Award Aureum 2021 in Involucrum
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 34,941
- Verification code 5A72A4A3B1 · Verify this award
Colors
About Pepsi New Year 2020 Involucrum Potionum
Pepsi Novus Annus MMXX est collectio pyxidum potionum editionis limitatae, ad tempus Novi Anni in Russia creata. Unaquaeque pyxis typum litterarum proprie confectum et breve nuntium gerit, e cultura locali, facetiis et traditionibus haustum. Nuntii tono personali sunt, ut consumptores eum eligere possint qui sibi maxime aptus videatur. Signum communis seriei, quod vertitur "sume Pepsi si", ad commercium in mediis socialibus invitat. Ratio designandi flexibilis conceptum ad alia fora localia accommodari sinit, celebrationem Novi Anni amplificans atque personalem reddens.
About the Praemium A' Design Award Aureum
Pepsi New Year 2020 Involucrum Potionum victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Pepsi New Year 2020 Involucrum Potionum inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Pepsi New Year 2020 Involucrum Potionum cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
