Mminni Involucrum Potionis Alcoholicae ab Wen Liu, Qiumin Chen and Weijie Kang

Opus Mminni Involucrum Potionis Alcoholicae a designatore Wen Liu, Qiumin Chen and Weijie Kang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2021

Mminni Involucrum Potionis Alcoholicae

a Wen Liu, Qiumin Chen and Weijie Kang

Cliens: Changyu

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

34,477

Victor Praemii Verificatus

Verifica Statum Praemii pro #119485

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mminni Involucrum Potionis Alcoholicae

Mminni est designatio involucri pro vino adusto iuvenibus consumptoribus creata. Copia continet vinum basale, vinum mixtum et instrumenta miscendi, ut sapor personalis parari possit sine aliis mercibus emendis. Littera X ignotum et possibilitates apertas significat, et color adhibetur ut productum a specie tradita vini adusti removeatur. Lagoenae ex vitro factae sunt processu coctionis ornandi, et capsa formatur per fusionem plasticam. Copia metitur 198.8 per 122.8 per 122.8 millimetra.

Agnitio

De Praemium A' Design Award Aureum

Mminni Involucrum Potionis Alcoholicae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Mminni Involucrum Potionis Alcoholicae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Mminni Involucrum Potionis Alcoholicae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensiones et Involucrum: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Notulae: X-lab, unknown, exploration, fashion, interaction, mixing
Technologia Productionis: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Provocatio Designandi: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Investigatio: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiratio: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Duratio Operis: 2020.02~2020.05 Shenzhen, China
Cursus Operationis: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Membra Turmae: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang